Aard Groen



Aard Groen holds a double position: he is a professor of Innovative Entrepreneurship at the University of Twente where he leads the Netherlands Institute for Knowledge Intensive Entrepreneurship (NIKOS). In 2012 he joined the University of Groningen as professor of Entrepreneurship and Valorisation and dean of entrepreneurship at the Centre of Entrepreneurship (UGCE). Groen is CEO and scientific leader of Venturelab International, supporting entrepreneurial growth processes and developing new forms of entrepreneurship research through systematic quality monitoring systems. His work is published in a.o. Journal of Management, Journal of Product Innovation Management, Technovation, and Technological Forecasting and Social Change.

Entrepreneurship as a career choice

Have you ever considered entrepreneurship as your career option? Why not? Probably because you think you need an entrepreneurial DNA or because you need to have great ideas to start with. That’s, at least, what we hear most often. In this workshop we will talk about popular myths and truths about entrepreneurship. For example, do you know that only one third of people start their own companies because they saw a great opportunity, while for others entrepreneurship was a conscious choice to start acting?

To prove it, we will make a few simple exercises to help you start thinking about your business. At the end of the workshop, you and your groups will develop ideas with which you can start a viable business as soon as tomorrow, and discuss, how different organizations and initiatives in the ecosystem of the Northern Netherlands could support you in this.


Aard’s webpage

Venturelab International