Intrinsic motivation and pro-environmental actions
Anthropogenic climate change is largely brought about by human activities and can be reduced when people would consistently act pro-environmentally. Engaging in pro-environmental behaviour often implies that individuals need to sacrifice individual benefits to protect the environment. Despite this, many people act pro-environmentally at least some of the time. During her talk, prof. dr. Linda Steg, professor of Environmental Psychology, will explain that acting pro-environmentally can be intrinsically motivating and make people feel good, even though it may involve some personal costs (e.g., financial, effort, time). Linda will discuss which factors affect intrinsic motivation to engage in pro-environmental behaviour, particularly values and contextual factors.